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Stop the Horror

Award: Yellow Pencil

Yellow Pencil / Film Advertising Crafts / Casting for Film Advertising / 2018

This six-minute 'horror' film is actually based on the true story of a terminally ill man. It was so distressing that it featured a 'STOP THE HORROR' button so viewers could escape. Most lasted less than three minutes before hitting the button, which took them to a landing page that connected the viewer to politicians voting on an assisted dying bill.

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