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Canon - Local Business Never Looked so Good

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Digital / 2018

When people search for a place to visit, they make a very quick judgement call based on the images they see. Google’s search results are flooded with inferior mobile photography, meaning small, local businesses often suffer.
By using Google's new image-based review platform, Local Guides, it's now possible to control images that pop up in the search results. This campaign inspires fans to aid businesses with great Canon photography, simply by
uploading it through Local Guides.

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