D&AD Impact Open for Entry | Extended Deadline: 15 Aug D&AD Impact
Extended Deadline: 15 Aug

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Award: Yellow Pencil

Yellow Pencil / Digital Marketing / Innovative Use of Technology / 2018

This Facebook Live music video takes advantage of the social media platform's time delay to produce an audio and visual loop pedal. For The Academics' live performance, an infinite loop-effect was created by filming the actual live-stream.The music video reached Reddit’s front-page and went viral overnight.

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