The culture of binge drinking in New Zealand is disproportionately driven by 18-24-year-olds. This group sees getting plastered as a gateway to an epic night out, but if you're so drunk that you don't remember it, was it really that epic? To encourage drinking in moderation, this ad portrays it as the best way to keep your night. At the tipping point, the Department of Lost Nights steps in to take care of things.
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