Brad Is Single
Award: Wood Pencil
Wood Pencil / Press Advertising / Tactical Press Advertising / 2017
Three simple words, addressing what everyone was talking about, using the price point as an active part of the creative execution. It gave people a pretty good reason to travel to Los Angeles, and a good reason to share the ad in social media.
32% sales increase on the route over night
300M media impressions
53,2M earned potential reach in social media alone
890 news articles and blog posts published globally
94% positive sentiment
Brad awareness
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