In an increasingly hostile world, Diesel wants to tear down the mental and physical walls that separate us, and let all sides come together in the name of unity and love.
Diesel takes on the wall, a symbol of separation by definition, breaking it down to create strong storytelling throughout the imagery and a series of global actions developed around it: the Diesel love tank breaks the wall with a heart shape, turning a symbol of separation into a happy place full of flowers of celebration of freedom and love.
- David Lachapelle
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