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IKEA: Cook This Page

Award: Wood Pencil

Wood Pencil / Graphic Design / Point of Sale / 2017

To show people that getting creative in the kitchen can be deliciously easy, we created The IKEA Cook This Page Parchment Recipe Series. A recipe reinvention.
During the IKEA kitchen event, the recipe posters were placed in IKEA stores across Canada. People could take home and get inspired.
The recipes are printed on parchment cooking paper. People fill in the blanks, roll it, cook it, and eat!
The ingredient blanks were measured, helping people determine how much sauce or salt or chive to add. Illustrations were inspired by the food. Each recipe incorporated IKEA food and kitchen items.

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