• Loading…

Tomcat: Facebook "Not Live" Event

Award: Wood Pencil

Wood Pencil / Film Advertising / Interactive Film Advertising / 2017

Tomcat Rodent Control kills mice fast. What do we do with all of the dead mice? Turn them into dead mice puppets and make an interactive slasher film on Facebook Live…called Facebook Not Live.

Premiering on Halloween, Facebook Not Live followed the tropes of all silly horror movies, but had one major twist: the viewer were the murderers, choosing how each mouse character got killed in real time.

The event itself reached 2.3 million unique users. Plus, 21% of our movie viewers actively participated in murdering our mice and most impressively, we increased our Facebook fanbase by 58%.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again