Hennessy V.S - The Piccards

Our brief was to develop the next chapter of Hennessy’s “Never stop. Never settle.” campaign with a story that celebrated the never-ending pursuit of one's potential. The work also had to reinforce Hennessy’s brand purpose, “pushing the limits of potential since 1765,” while encouraging the multicultural target consumer of Hennessy V.S to chase their own Wild Rabbit and realize their potential.