Laughing Horses

Audience: Nationally Solution & Cultural Context: Millions of Germans know what it means to steer a trailer backwards into a parking space.It can be an embarassing sight.Fortunately the new Volkswagen Tiguan comes with a Trailer Assist feature.The TVC starts with horses on a field almost dying of laughter.To their great amusement a man desperately tries to back a trailer into a parking space.With the help of Trailer Assist the driver steers his trailer directly into the parking space.Leaving the horses completely astounded.