Born the Hard Way

Video placeholder image

Born the Hard Way

In this film, inspired by a true story, a young man (Adolphus Busch) chases a dream from Germany to America in 1857. Along the way, he endures a brutal sail across the Atlantic, anti-immigrant crowds in New Orleans, a burning steamboat, and a long, cold ride on a flatboat down the Mississippi. But he never loses sight of his dream, sketching out ideas in a notebook he carries with him. When he arrives in a bar in St. Louis, he impresses a man, Eberhard Anheuser. Their handshake lays the groundwork for a partnership that would go on to brew one of the world’s most iconic beers: Budweiser.


D&AD pencils

  • D&AD WOOD pencil

Details

Credits