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Bo Gilbert The 100 Year Old Model

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Casting for Film Advertising / 2017

Solution & Cultural Context:
Everyone loves a freebie – the problem for Harvey Nichols is that shoplifters take this literally on a daily basis in their stores. In true Harvey Nichols style, we did the unthinkable and took real footage of people stealing from their stores and used it to draw attention to the fact that there’s now a better way to get a freebie.


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