Founded in 2004, Christopher Ward set out to bring fine mechanical watches within reach of as many people as possible — designed in England and manufactured in their in-house Atelier in Switzerland there is no compromise in quality, the revolution is in the pricing, a direct, online model, with no celebrity endorsements or the like makes for a truly disruptive brand. Through this rebrand they sought to reflect their real, no-nonsense approach, their straight-forward business model and to mark the merger with their Swiss Atelier.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.