Founded in 2004, Christopher Ward set out to bring fine mechanical watches within reach of as many people as possible — designed in England and manufactured in their in-house Atelier in Switzerland there is no compromise in quality, the revolution is in the pricing, a direct, online model, with no celebrity endorsements or the like makes for a truly disruptive brand. Through this rebrand they sought to reflect their real, no-nonsense approach, their straight-forward business model and to mark the merger with their Swiss Atelier.
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