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Fuel Transport

Award: Graphite Pencil

Graphite Pencil / Branding / Brand Expression in Moving Image / 2017

Fuel’s brand identity helps them to stand out as the logistics company that values brains over brawn. Inspired by the shipping container as the core building block of transportation, the logo features a simple bracket that acts as a container. This is used as the core visual device to create a system that speaks to flexibility, adaptability, and complex problem solving. Our brand video shows the adaptability of the logo and, by analogy, the adaptability of the brand. Fuel creates intelligent solutions to meet any challenge.

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