The Give-A-Care Collection
Award: Graphite Pencil
Graphite Pencil / Branding / Campaign Branding & Identity / 2017
For years, campaigns have spoken to women about the prevention and detection of breast cancer. But what do you say to a woman who has just been diagnosed? Introducing Give-A-Care: The first line of products for women with breast cancer, that actually understands women with breast cancer. So much more than just a product line, each product is named in a bold way that helps bridge the communication gap between her supporters while improving her quality of life.
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