Jacamo Real-Man Manual
Award: Wood Pencil
Wood Pencil / Branding / Brand Expression in Print / 2017
The ‘Jacamo Real-Man Manual’ combines the new, humorous brand tone of voice with a series of comical illustrations to create a brand book that inspires and entertains in equal measure. Used as both an internal rallying cry and an external opinion changer, the book has served as a catalyst for a year of change at Jacamo.
It lays down in black and white (literally) all those nitty-gritty details of the brand’s reinvention. Screen printed on beermat board for a no-nonsense, tactile feel. Bold branding set along the clothbound spine adds a real punch.
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