One of LEGO’s key brand communication pillar is that LEGO is the building blocks of imagination. We demonstrate the power of imagination with a LEGO sculpture that casts three very different shadows depending on the angle of the light source. Using perception-based lighting and 41,883 LEGO bricks, we created a multi-dimensional installation. It appears to be nothing more than an abstract LEGO sculpture. However, when the sculpture is rotated, the amorphous shadow morphs into three very distinct and recognisable shape.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.