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Proud Whopper

Award: Graphite Pencil

Graphite Pencil / White Pencil - Creativity for Good / Advertising & Marketing Communications - Brand / 2015

During the 2014 San Francisco Pride Parade, Burger King offered a limited edition burger called the Proud Whopper. Wrapped with the colours of the rainbow, people flocked to the store to try the new and controversial burger, wondering what the difference might be. As they unwrapped their meal, the powerful campaign message was delivered: 'we are all the same inside'. The Proud Whopper was just like any other.

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  • Proud Whopper

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