Fortnum & Mason Novelties

Design Bridge London helped Fortnum & Mason build a new collection around the theme of wildlife found in English country gardens. Inspired by children collecting things and keeping them in little boxes, the matchbox pack is the perfect packaging for keeping special things safe and sound. Design Bridge illustrated a charming character for each of the different creatures within the family, as if from the pages of an Edwardian storybook. Each pack tells a timeless, multilayered story, created with wit, charm and humour.