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The Beauty of Sharpness

Award: Graphite Pencil

Graphite Pencil / Press Advertising / Press Advertising Campaigns / 2015

Purity, beauty and elegance are held in high esteem in Japanese culture. And the authentic Japanese design of Miyabi knives is synonymous with these qualities. Inspired by the singularity of the Japanese flag and the purity of the knives, Herezie created a series of press ads in accordance with Japanese culture and its photographic culinary codes. Recreated but not quite shown, the three visuals reference the range of Miyabi blades: the Gyutoh for vegetables, the Yanagiba for fish and the Santoku for cheese.

  • The Beauty of Sharpness
  • The Beauty of Sharpness
  • The Beauty of Sharpness

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