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Moon Bottle

Award: Wood Pencil

Wood Pencil / Packaging Design / Structural Packaging Design / 2015

Sayuko Oka is a Japanese amanatsu fruit farm that was suffering from low revenue as a result of not selling enough of its juices. In a compelling packaging redesign, Kozue Kojima paid tribute to the fruit's shape and harvesting methods, portraying the amanatsu as moon-like fruit, picked from a place close to the moon. The new packaging broadened the sales channels and target audience, resulting in increased revenue for the farm.

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