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Fragilitea

Award: Wood Pencil

Wood Pencil / Packaging Design / Sustainable Packaging Design / 2015

As one of the world's foremost producers of fine porcelain, Rosenthal is always searching for the best and most sustainable ways to protect their fragile products. Fragilitea fulfills this aim, protecting fine porcelain and giving recipients something to drink from it. A thinly pressed sheet of high quality tea, precisely cut and folded to provide maximum protection, was specially developed for shipments of fragile Rosenthal porcelain. Recipients simply have to unpack their teacup, fill it with a handful of Fragilitea and add hot water to see the packaging material transforms into an aromatic blend.

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