Container Australia had to develop a new look for the next generation of Kevin Murphy hair care products. The forms needed to communicate the technologically advanced formulas while making reference to the original slab-sided packaging that has become synonymous with the brand. Container cut corners, giving each bottle a faceted look that, combined with the hard-edges, creates a reflective jewel-like appearance and higher perceived value.
- Mark Evans
- Brenan Liston
- Jonnie Vigar
- Emily Xu
- Kevin Murphy
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