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Kevin Murphy Hair Care

Award: Graphite Pencil

Graphite Pencil / Packaging Design / Packaging Design / 2015

Container Australia had to develop a new look for the next generation of Kevin Murphy hair care products. The forms needed to communicate the technologically advanced formulas while making reference to the original slab-sided packaging that has become synonymous with the brand. Container cut corners, giving each bottle a faceted look that, combined with the hard-edges, creates a reflective jewel-like appearance and higher perceived value.

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