• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Kombi Last Wishes

Award: Graphite Pencil

Graphite Pencil / Integrated & Innovative Media / Integrated / 2015

The Volkswagen Kombi is an iconic vehicle. On the last day of 2013, after 63 years, the last Kombi production line in the world closed its doors in Brazil. Instead of simply announcing the end of its production, AlmapBBDO gave the Kombi an unlaunch. Kombi owners past and present were invited to submit their stories via the campaign website. AlmapBBDO chose the most special stories and published a will, a list of the van's heirs and last wishes. The couple that travelled around the world in a Kombi received the last ever Kombi odometer, with the highest mileage possible. And the football fan from Brazil who took his Kombi to three World Cups got the last ever Kombi hubcap, autographed by Pelé. The Kombi would deliver all of its bequests, turning each stop into a chapter in a special webseries. The campaign's impact was felt around the world, proving that a vehicle that will never be produced again can still do plenty for its brand.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again