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The Dishoom Story Plates
Award: Wood Pencil
Wood Pencil / Writing for Design / Writing for Design / 2014
Bombay style café Dishoom, was to open a second 200 seat branch in East London. To attract passing customers looking for authentic Indian cooking, we needed to fill Dishoom with Indian diners. Before the restaurant launch we went to India to gather stories about the original Bombay cafés. The best anecdotes were retold on the restaurant’s plates, each with its own unique typographic design. The Story Plates sit on Dishoom’s tables before food is served. Customers pass the plates around, read the stories and learn a little about the legacy of the original Bombay cafés.
Credits
Copywriter
- James Sexton
Art Director
- Matt Williams
Designer
- Amy Gordon
- Pete Hawkes
Senior Designer
Digital Designer
- Cleber Zerrenner
Executive Creative Director
Design Director
- Rory Campbell
Producer
- Vidhu Kapur
Production Manager
- Donna Brown
Senior Producer
- Attia Jamil
Managing Partner
- Polly Jones
Advertising Agency
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