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The Dishoom Story Plates

Award: Wood Pencil

Wood Pencil / Writing for Design / Writing for Design / 2014

Bombay style café Dishoom, was to open a second 200 seat branch in East London. To attract passing customers looking for authentic Indian cooking, we needed to fill Dishoom with Indian diners. Before the restaurant launch we went to India to gather stories about the original Bombay cafés. The best anecdotes were retold on the restaurant’s plates, each with its own unique typographic design. The Story Plates sit on Dishoom’s tables before food is served. Customers pass the plates around, read the stories and learn a little about the legacy of the original Bombay cafés.

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