I Wish My Son Had Cancer
Award: Graphite Pencil
Graphite Pencil / Writing for Advertising / Writing for Press & Poster Advertising / 2014
Harrison Smith is six. He has Duchenne Muscular Dystrophy. There's no treatment, no cure and little hope. His Dad, Alex, set up Harrison's Fund to raise money for research. Not easy when no-one's heard of DMD, and you've got no budget. So he asked us to help. The Evening Standard offered space. It was a start. Then Alex told us something in passing. Something shocking. That sometimes, he wished his son had cancer instead. A disease people knew of. That was treatable and, possibly, survivable. We knew it would make a powerful story. With huge viral potential. So we ran it.
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