• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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I Wish My Son Had Cancer

Award: Graphite Pencil

Graphite Pencil / Writing for Advertising / Writing for Press & Poster Advertising / 2014

Harrison Smith is six. He has Duchenne Muscular Dystrophy. There's no treatment, no cure and little hope. His Dad, Alex, set up Harrison's Fund to raise money for research. Not easy when no-one's heard of DMD, and you've got no budget. So he asked us to help. The Evening Standard offered space. It was a start. Then Alex told us something in passing. Something shocking. That sometimes, he wished his son had cancer instead. A disease people knew of. That was treatable and, possibly, survivable. We knew it would make a powerful story. With huge viral potential. So we ran it.

  • I Wish My Son Had Cancer

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