The Pony
Award: Graphite Pencil
Graphite Pencil / Film Advertising Crafts / Special Effects for Film Advertising / 2014
Shot against the dramatic backdrop of the Shetland Islands, the spot follows the story of a stocky little pony. But this is no ordinary Shetland pony. As we close in on the herd, our Pony starts to reveal is favorite past time. With the scrape of a hoof, a flick of his mane and some very clever VFX by MPC - he effortlessly moonwalks along to the sound of ‘Everywhere’ by Fleetwood Mac. The pony’s cool, bouncy dance moves were entirely created using a photo-real CG Digital Double and some extensive (and very funny) R&D.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.