24 hours of Happy – Pharrell Williams

Making a 24-hour interactive video has always been one of WAFLA’s dream projects. Their goal was to create an endless video that loops a series of shots in an infinite sequence. The entire video has been made with dancers whose art is a symbol for what the video is all about: happiness. Pharrell appears over the duration as though he’s the metronome for the project, while a website was also designed to host the video featuring an encyclopedia of world dances and a facility that allows users to film their own contribution to the project.