We were tasked with creating a companion site for the movie ‘Killing Kennedy’. On KennedyandOswald.com, we blurred the line between creativity and technology by developing an interaction mechanic that was also a narrative device. Focusing on user experience we created a cross-platform parallax site that intertwined the story with the site’s scrolling functionality. The site garnered more than 150,000 unique views in a few days. During the two-hour worldwide TV premiere, almost 5,000 people interacted with the live-sync technology, a new National Geographic Channel record.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.