Ray-Ban is a brand that believes people should ignore trends and be themselves. The brand’s 75th anniversary was a perfect opportunity to celebrate the timelessness of this belief. The campaign told stories of individuals defining themselves in different time periods throughout Ray-Ban’s storied history: a bold soldier, dancers breaking free of convention and dresses that were shorter. Lovein the midst of chaos, freedom and fun, an unexpected artist; moments in time where people chose to be themselves and never hide. Online we told true stories of real people who conveyed the spirit of our print executions for further engagement.
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