To demonstrate IKEA’s commitment to saving space, we built an entire IKEA store in a 10.5 x 8.8 cm web banner. We targeted people looking for small apartments by placing our tiny stores in the property section of community websites. The banner allows you to browse by department, click on any item and buy it straight from the IKEA website. With over 2,000 products available on the banner, it’s definitely the smallest and smartest IKEA store in the world.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.