Bring it to Life

This visually stunning piece for Guinness shows a barren world being transformed by the extraordinary labour of a devoted team of men. A parallel is drawn between bringing the world to life and pouring a pint of Guinness. Taking on the extreme challenge of creating this epic ad, director Johnny Green recruited an elite team including Oscar-winning set designer Grant Major and Oscar-nominated Director of Photography Wally Pfister. Bring it to Life was also selected in Cinematography.