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Love at First Flight

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2010

By recreating the first day Virgin Atlantic flew, we wanted to remind audiences of the difference the airline made at launch. Shot with a modern bent on a fondly remembered period, it demonstrates how the adventurous, sexy and spirited Virgin attitude is just as true now as it was at the inaugural flight, pronounced positively with the message: ‘Still red hot’.

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