A major rebrand for MTV Networks UK: MTV 1, MTV 2, MTV Hits, MTV Base and MTV Dance. Previously, they were a collection of five channels with no consistent branding. The brief was to make all of the channels feel like they come from the same place. The aim was to encourage brand loyalty among the channel-hopping 16 to 24-year-old core audience. The scheme also had to be able to accommodate more MTV channels as they launch in the future.
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