The task was to increase the brand awareness of Jobsintown.de and to communicate it as a serious challenger to the established employment agencies. Due to the small media budget, losses were reduced to a minimum by targeting the exact people who were willing to change their job or employer. These goals were reached by providing a surprising insight into cash machines, photo booths and coffee dispensers. Full-sized posters on the sidewalls of these service machines showed people working under hair-raising conditions instead of the expected machinery. Service machines that were situated on highly frequented subway stations and they're nearby environment were chosen so the primary target group, commuters on their way to work, was reached.
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