16 Palace Street Brochures

As part of a visual marketing campaign for 16 Palace Street, a grade A office development situated in the heart of Victoria SW1, a character called 'Bob' was created, an archetypal white plastic figure found in architect's models. For the brochures six life size versions of 'Bob' in various poses were created. These were featured in the building photography to bring a sense of scale and proportion, just as these figures would in an architect's model. In the 'location' brochure, 'Bob' literally takes the reader on a tour around some of Victoria's amenities and attractions.