Catriona MacKechnie Packaging

Bibliotheque Design created stationery and packaging for a lingerie store in New York's fashionable Meatpacking District. Catriona MacKechnie wanted a timeless, elegant and feminine identity. A redrawn version of 'Bodoni Poster' combined with a custom-made ligature between the c and k of MacKechnie, created a uniquely feminine marque. To add visual interest, each element was given its own photographic composition of flora, transparent, delicate and precious. This acted as a metaphor for lingerie, and gave a rich and varied visual palette.