cheese.gg

“Cheese” is slang used in gaming to describe something that’s too easy to use and too good. Wait, cheesy, easy, and good? Sounds like the Kraft M&C Big Cup! We saw “Cheese” as an opportunity to link ourselves to gaming culture and establish Kraft M&C as a gaming brand. Introducing Cheese.GG, a website gamers can turn to whenever they’re in need of cheese for the game they’re playing. To spread the word, we’re launching special Big Cup packaging, collaborating with popular games through in-game challenges and rewards, and awarding dedicated cheesers physical trophies commemorating famous cheese items.