KMC Power Up

When it comes to hunger, gamers tend to avoid it. However, studies show that hunger reduces concentration and cognitive ability, directly impacting in-game performance. Staying full helps players stay sharp and focused. KMC Power Up takes this opportunity to fuel our gamers both in real life and in-game by turning every Big Cup into a power-up for their in-game characters. Each KMC Big Cup comes with an exclusive code inside the packaging—simply enter it in-game to unlock a power boost. We’ve created flavor-packed power-ups tailored to gamers' needs (for example, extra health points, attack power). The campaign spans multiple platforms, featuring special gaming-edition packaging inspired by iconic video games, collaborations with gaming influencers on live-streaming platforms, and more!