Kraft Snack and Cheese

The average League of Legends match can last up to an hour, and for players trying to grind through multiple games per day - skipping meals becomes second nature. However, the climb never stops for anyone - so how can we help gamers eat without interrupting their gaming sessions? Introducing Snack and Cheese - The world's first Mac and Cheese recipe designed to be prepared in-game. By customizing the iconic Kraft Mac and Cheese instructions to a language that gamers understand, we tell them exactly when they can sneak away to the kitchen to get their big cups ready. We created custom packages that resonated with them, building a meal experience that plays like the game they know and love.