See The Difference

Transparency is at the heart of all B-Corps, and giffgaff’s new B-Corp status requires a (publicly available) 360° view of its network. Getting a certificate is like getting an ethical MOT for business. Simply told in a human, conversational tone of voice, our campaign uses warm and humorous metaphors of transparency. Highlighting the clear and honest aspects of becoming a B-corp. Our stories show what this achievement means to giffgaff as well as their current and potential members. Seeking a continuous quest for improvement, putting purpose before image and profit. giffgaff - see the difference