A Voicemail With Values

B Corps are all the talk, but what are they actually all about? This campaign explores what becoming a B Corp will really mean for giffgaff and their members. We came to the conclusion that B Corps are about shared values, trust and commitment... and so is dating! Using this slightly unusual comparison, we were able to tell the story of giffgaff becoming a B Corp using lighthearted, relatable terms that reflect giffgaffs unique tone of voice. The result is an attention-grabbing campaign, that humanises the idea of a B Corp and champions the close relationship giffgaff has between them and their members.