Benefit All

With our concept, there's no doubt about what a B-corp is and what giffgaff stands for. Simple and abstract shapes combined with distinct text symbolize and simplify B-corp's values and make them comprehensible and graspable for the target group. We broke down the B-corp certification into three parts. B-corps are transforming the global economy to benefit all people, all communities, and the planet. These parts are illustrated using eyes and a spectrum of unique shapes and colors to represent and emphasize each individual, our differences, and how working together will transform the world into a better place that benefits all.