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New Blood Entry — Mind First

Award: Wood Pencil

Snapchat / 2022

The challenge consisted of using AR to start a movement of kindness. We decided to focus on mental health, as taking care of the mind is an act of kindness itself. To do so, we came up with Mind First, a Snapchat lens that’ll help users take care of their mental health and the others', and will raise awareness about the subject.
In this lens, an oracle programmed by real-world psychologists will provide you with personalized support based on your mood. The functioning is simple: a portal will absorb you and lead you to the oracle. Answer three questions and it will offer you resources to deal with day-to-day problems. Expand kindness by sharing them with your friends and family. Plus, you can even get in contact with a real professional that’ll help you more in depth.