New Blood Entry — Every Banana Helps
Award: Wood Pencil
Tesco / 2021
In Britain over 1.4 million bananas are thrown out every day. This is because customers believe they are doing their bit for the environment by breaking banana bunches to make them smaller. In doing so, they are also creating a large amount of waste resulting in single bananas being left on the shelves to rot and then be disposed of. The "Every Banana Helps" campaign will highlight the sustainability issues that have been unintentionally created and prove to customers that single bananas can be just as good as the whole bunch.
