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New Blood Entry — Listen In-State

Award: Wood Pencil

audible / 2021

Listen In-State is a campaign that aims to reach out and grab the attention of potential listeners using familiarity and relatedness. This strives to spark the imaginations of American citizens in a new light of perceiving their environment that is deeply rooted in history. Hence, the bridge between the past and the present is constructed in the aims of enhancing the listening experience of Audible listeners. With Listen In-State, the audience are able to navigate across different states and venture into the notorious world of Out West.