The basis of our concept is a well-known optical effect animating static images discovered in the early XIX century by a prominent English scientist Peter Mark Roger. Today it is mostly known as “motograph” or “scanimation”. This breakthrough played a significant role in the history of filmmaking. Inspired by the “motograph” effect and experimental photoworks by a great fashion photographer Erwin Blumenfeld, we created a special font and developed a system reflecting the high-fashion and moving image nature of the exhibition and reminding of the pioneering role that Great Britain played in the development of fashion film.
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