Cut/Crop

The exhibition identity revolves around the idea of cutting/cropping as it is relevant to both fashion and film. In addition, the concept reflects how fashion film is cutting through and making a forward shift in the industry.The exhibition identity carries a sharp and edgy feel, reflecting high fashion, yet is kept simple, clean and elegant with a reduced colour palette of black, white and gold. Also, the use of gold applied to the Russian text makes it easy to differentiate between the two languages.