YUM CHA

George Town, a UNESCO world heritage site, is globally known for its street food. However, traffic is heavy and the city is becoming more gentrified. The solution is YUM CHA; a bike hire scheme that works with local businesses to provide authentic food recommendations to locals and tourists alike, while also preserving the city's unique food heritage. The brand reflects the vibrant and eclectic nature of the city, drawing inspiration from Peranakan ceramics and tiles, and hand-drawn signs that can be observed on old shops.