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Wise CashTag

Wise CashTag

British parents worry about their teenager’s first independent trip. They want to give them freedom, but still be there if something goes wrong. Teenagers, however, want to explore the world on their own. So we created Wise CashTags — support that appears where advice matters most. Parents can leave small extra amounts of money on a map, each with a short message or recommendation: “It was my favourite museum.” When a teenager reaches that location, the CashTag unlocks on their Young Explorer card.


Awards

  • D&AD GRAPHITE pencil

Snickers and Huggies

New Blood Awards 2027

Show the industry what only you can make.

See the briefs

Details

Credits

  • Creative Team
    • Anastasia Shuparskaya
    • Denis Glazkov
    • Iuliia Cherepanova
    • Viktoriia Batrashkina
  • Tutor
    • Arina Avdeeva
    • Ilya Panfilov
  • College
    • MADS